This inflexible work methodology means that if the copy is amended the print layout can only be manually updated by the designer or someone comfortable with the graphics package, which creates a considerable blocker.
The traditional workflow is something along the lines of - copy is written, the document layout is designed, the designer then fits the copy to the design. The problem of inflexible workflow between copy and designersįor the creation of print documents with complicated design layouts there are some key logistical problems that plague all organisation involved in print production of such items as newspapers, magazines, to brochures and leaflets.
Agidea utilizes new software to allow content editors and designers to work simultaneously on the same document in real time using Google Docs and Adobe Indesign.
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